Family wealth is different... but investment advisors all sound alike. This is especially true for ultra-high net worth advisories whose brands need to differentiate among the most exclusive of customers: investors with over $500M in wealth. Knowing your clientele is the foundation of any re-brand—any business for that matter. For their clients, credibility, integrity and trust are, simply put, everything.
Working alongside the Greycourt team, we redesigned the brand from the ground up. One key component of this re-brand was re-imagining their website under the lens of this new look and feel. IDW shot fresh new photography for the team and worked with a developer team to bring the designs to life.
